Bing and Google Analytics for Cognos.   Where does it fit?  What can I do with these analytics tools?   Let me paint a picture for you. As products such as IBM Cognos BI, and TM1 invest in a budgeting and planning tool, it could easily end up providing a data repository for business analytics for the IT and Marketing departments. 

Where do Google Analytics and Bing Analytics come into play? Many companies’ Marketing departments use Bing and Google analytics capabilities to determine the effectiveness of their online outreach. With this comes the need to incorporate that data into a company’s analysis to improve profit margins.

Thankfully for us, the Google developers have given us a template for automatically extracting their data in either .csv or .xml format. From there, it simply requires setting up an automated data import, possibly via a SQL sequence, into Cognos and then building reports that mirror Google’s dashboards.

To understand more about google analytics and see how this info can make your analtyics department even stronger, check out this info page by clicking here. 

To understand more about Bing analytics and see how this info can make your analtyics department even stronger check out this info page by clicking here.

Lodestar Solutions is here to help you use google analytics in your Cognos BI reporting system.  Contact us at services@lodestarsolutions.com for more information.  Have you joined our community yet?  Check our lodestarsolutions.com and take 1 minute to join our community and get fantastic information sent to you and be notified first of all of our events!

If you liked this blog on Bing and Google Analytics for Cognos, check out this blog on Embedding IBM Cognos in Third Party Applications by clicking here.