Written by Mike Bernaiche, February 16th, 2023

In today’s digital age, businesses need to manage an increasing amount of digital content.  This includes not just images, videos, and documents, but also social media posts, blogs, and other types of digital assets.  To keep up with this demand, businesses are turning to digital asset management (DAM) solutions to organize, store, and distribute their content.  Two popular DAM solutions are Digital Hive and Content Hub.

In this blog, we will explore what Digital Hive and Content Hub platforms offer and their features.

Digital Hive:

Digital Hive is a cloud-based DAM solution that provides a central repository for all types of digital assets.  It enables businesses to easily store, manage, and distribute their content to various channels.  Digital Hive has a simple user interface that allows users to easily search and retrieve content.  Digital hive is a no code environment and very easy to use and format to your specific needs.  Honestly, one of the best products I have explored in years!  Check out Digital Hive for more information.

Digital Hive’s Key Features Include:

1. Asset Management: Digital Hive allows businesses to easily manage their digital assets in one central location, providing a single source of truth for all content.
2. Collaboration: Digital Hive enables teams to collaborate on content, allowing them to share and work on assets together in real-time.
3. Distribution: Digital Hive provides tools for businesses to distribute their content to various channels, such as websites, social media, and mobile apps.
4. Analytics: Digital Hive provides insights into how content is being used and its performance, allowing businesses to optimize their content strategy.

You can utilize Digital Hive to bring together content from many sources.  These include Cognos Analytics, Planning Analytics, PowerBi, Tableau, Qlik, Salesforce and many more. 

Content Hub:

Content Hub is a content management platform that provides businesses with a central location for their digital content.  It provides an interface for managing and distributing content across various channels.  Content Hub’s user-friendly interface makes it easy to find and manage content, allowing businesses to streamline their content creation and distribution processes.  Content Hub is part of the IBM Catalog of Analytics Enterprise.

Content Hub’s Key Features Include:

1. Asset Management: Content Hub provides a central repository for all types of digital assets, making it easy to manage and organize content.
2. Workflow Automation: Content Hub provides automation tools that help streamline content creation and distribution processes, saving businesses time and resources.
3. Collaboration: Content Hub enables teams to collaborate on content creation and distribution, ensuring that everyone is working together towards the same goal.
4. Analytics: Content Hub provides insights into how content is being used and its performance, allowing businesses to optimize their content strategy.

You can find info on Content Hub here. 

What you Must Know:

If Digital Hive and Content Hub sound the same, it is because they are.  Content Hub is Digital Hive, labeled for IBM.  An important difference is in the licensing and that is explained below.

Digital Hive – No license user restriction or product restriction.

IBM Analytics Content Hub – Requires 1000 users and licensing for both Cognos Analytics and Planning Analytics.

Also, you may ask, do I need multiple BI tools to utilize Digital Hive?  The answer is no.  Obviously, if you have multiple BI tools the power of Digital Hive speaks for itself.  Even if you own just 1 or maybe 2, a single point of entry with all the features this product offers can help end user adoption and a single source of the truth in data.

Conclusion:

Digital Hive and Content Hub are two popular DAM solutions that help businesses manage their digital assets.  When choosing a DAM solution, it’s important to consider your business needs and requirements to ensure you choose the best solution for your organization.

Lodestar is here to guide you through the process.  Reach out to us at services@lodestarsolutions.com to schedule a short call to discuss your situation, plan for a demo and help you work through Digital Hive and Content Hub.  Trust me, you want to see a demo and I promise you will be blown away by what you can do with these products.

One last thing.  Have you ever wondered what content is being used and how valuable it is to the end user?  Yeah, Digital Hive can provide that info as well!  Reach out to us for a demo today!