In case you missed it, IBM let its Data Models sense of humor show in a second blog interview with Santa Claus.

Highlights include:

• Use of consumer data and moving business from reactive to predictive in many areas
• Hope for a predictive model so accurate, letters from children are negated, cutting down on cost
• Decreasing “Pout Scores” – Negative Behavioral Sentiment, better use of children’s time
• Better forecasting of toy trends, less rush the last few weeks before Christmas
• Working with Chief Elven Officer (CEO) to infuse analytics throughout the organization
• Apparently, they keep data in igloos up there instead of servers
• Mrs. Claus recommending that Rudolph try out a high intensity LED bulb on his nose
• Using retail and supply chain analytics and optimization best practices

We hope you can appreciate the giggle – and Santa’s good business sense!

You can also check out the first Santa interview here.

Happy Holidays to all from the Lodestar Solutions Team!