6 Myths About Working with a Boutique IBM Partner, Like Lodestar Solutions

6 Myths About Working with a Boutique IBM Partner, Like Lodestar Solutions
6 Myths About Working with a Boutique IBM Partner, Like Lodestar Solutions
Written by Mike Bernaiche, August 10th, 2023

In a world where big names often dominate the business landscape, boutique IBM reselling firms offer a refreshing and highly effective alternative.  A boutique firm like Lodestar Solutions may be smaller in size, but its uniqueness lies in its personalized approach and specialized expertise.  We believe our boutique size and laser focus on IBM analytic solutions is a key to why Lodestar Solutions has been so successful in implementing IBM analytics solutions and elevating clients’ soft skills for over 19 years.

Lodestar Solutions - Offering a Better Way with Analytics

As a boutique IBM gold partner, Lodestar Solutions is often asked, why should we work with you for our IBM analytics needs? Wouldn’t we be better off working with a large firm or IBM directly?  Today we will share the 6 myths that you may believe when checking out a boutique firm and the reasons why you should embrace a boutique partner like Lodestar Solutions for your IBM Analytics software, support, training, and consulting needs.

Myth 1:  It Costs More to Buy from a Boutique IBM Reseller Instead of a Big Firm

Choosing a boutique IBM reseller like Lodestar Solutions does not incur higher costs compared to larger firms.  Our boutique approach offers competitive pricing, and we prioritize empowering your team with self-sufficiency.  We embrace the 'teach a man to fish' principle by educating your team, and additionally, we provide exclusive benefits such as quarterly client-only virtual user groups and membership in our Analytic Success Klub (ASK).  This commitment translates to substantial cost savings for our clients.

Learn more about our Analytic Success Klub which is free to Lodestar Solutions’ clients.

Myth 2: Working with Our Existing IBM Partner is Better for Us

Exploring new partnerships, such as collaborating with Lodestar Solutions, can bring significant advantages to clients.  Our objective is not to replace your current partner, but rather to enhance their services with our distinct offerings.  For instance, some partners might overlook discussions about new licensing options during support renewals, or they might not ensure seamless system upgrades to prevent audit issues.  At Lodestar Solutions, we prioritize your success.  Our commitment to excellence means we can seamlessly complement the services provided by your existing partner, ensuring a comprehensive and proactive approach to your needs.

Myth 3: I am Better off Working Directly with IBM

Choosing to partner with a boutique firm like Lodestar Solutions offers distinct advantages over a direct engagement with IBM.  Our collaboration with IBM remains strong, ensuring that you don't sever your connection with the company.  In fact, our close relationship empowers us to deliver exceptional support, harnessing the combined strengths of both direct IBM resources and our specialized assistance.  Surprisingly, IBM's business model encourages midmarket companies to work with Partners, not directly with IBM.

Clients cherish working with Lodestar because of the stability we offer; our staff turnover and account transitions are notably lower than those experienced with IBM.  Some clients have been with us for an impressive 19 years.  Unlike the vast expanse of IBM, where each client interacts with multiple representatives for different aspects – be it software sales, renewals, or services – Lodestar Solutions provides comprehensive expertise solely in IBM Analytic Solutions.  Our team is well-versed in support renewals, upgrades, training options, software consulting, and more.

While our core focus is on IBM Analytics, we extend beyond by offering programs to develop the essential soft skills vital for success in analytic solutions.  Our exclusive initiatives include the Analytics Success Klub, Requirements Discovery Workshops, Internal Demoing skills, and the highly sought-after Software Upgrade Bundles.  Partnering with Lodestar Solutions ensures not only specialized support but also a comprehensive approach to enhancing your analytic journey.

Analytics Success Bootcamp

Myth 4: I Will Not Have Good Enough Service Coverage from the Boutique

Collaborating with a boutique firm like Lodestar Solutions opens the door to a wealth of resources, ensuring you benefit from the most comprehensive coverage possible.  Despite our compact size, our access to top-tier resources is vast.  Lodestar has forged strategic partnerships with fellow boutique IBM Analytic implementers across the globe.  Unlike merely assigning available personnel to your project, we prioritize a deep understanding of your business, objectives, and timelines. This approach enables us to match you with the absolute best resource available, often consultants with profound industry insights to expedite your success.

Our commitment extends to addressing every facet of your IBM Analytics needs, guaranteeing meticulous and dedicated support.  We recognize that each client's situation is distinct, and our services are meticulously tailored to accommodate your unique requirements. Designed to evolve alongside your growth, our services cater to entities of all sizes, be it a small business or a large enterprise.  Our adaptive methodology ensures consistent, personalized attention and unwavering support quality.

The advantage of our boutique scale becomes evident in our responsiveness.  Our expert team is at your immediate disposal, translating to prompter response times and swift solutions to any challenges that arise.  Typically, our response time falls within 24-48 hours, often even quicker. Partnering with Lodestar Solutions equips you with a powerhouse of expertise and a rapid, tailored approach that prioritizes your success.

Myth 5: A Boutique IBM Reseller’s Resources Aren’t As Good

Boutique firms like Lodestar Solutions often stand out with superior resources compared to larger entities.  Our certified professionals possess profound expertise in IBM Analytics, having undergone the same rigorous certification courses and exams as IBM itself.  The key difference lies in the extensive experience many of our resources bring – often spanning over 20 years with IBM Analytics solutions.

Lodestar's mission, to 'Elevate Analytics and the People that Deliver them,' is at the core of our approach.  Beyond educating your team on IBM Analytics solutions, we go a step further by enhancing your team's soft skills.  Our commitment goes beyond simply placing an available individual on your project; we form a partnership to comprehensively understand your needs.  Then, we strategically assign the ideal resource based on their knowledge, experience, and personality, ensuring a harmonious fit that maximizes project success."

Myth 6: Changing Partners is Scary & Painful

Making the move to partner with Lodestar Solutions doesn't have to be a source of worry or stress.  We understand that change can be unsettling, but our dedicated team is here to guide you through the transition process seamlessly.  Whether you're considering enhancing your current partnership or seeking a new one, we prioritize a smooth changeover that minimizes disruptions to your operations.

In light of recent shifts in the IBM partner landscape, many firms are adjusting their focus.  However, at Lodestar Solutions, our unwavering dedication remains with IBM Analytics and the people who drive its success.  Our unique focus and commitment provide us with direct access to IBM executives and top-tier talent.

Reach out to us today to start a conversation about your challenges.  Let's explore how we can collaborate to deliver swifter and more cost-effective analytics solutions, all while ensuring a stress-free transition process.

Additional Benefits:

In addition to our core services, our extras, such as quarterly user group meetings, ASK training, and license review, offer unique opportunities for skill-building, networking, and ensuring compliance.  These benefits directly contribute to your long-term success.  We firmly believe that in the analytic world, it is people, processes, and tools – in that order!  Our unique programs level up people, and improve processes, resulting in better end-user adoption of tools and happier, better-equipped employees that bring success to your organization. 


In conclusion, the journey with a boutique partner, exemplified by Lodestar Solutions, unfolds as an expedition into a world of unparalleled advantages.  Our distinct methods, customized solutions, and attentive care cultivate an environment ripe for achievement.  If you're in pursuit of a partnership that harmonizes expertise, innovation, and an authentic dedication to your triumph, I urge you to contemplate the transformative journey with Lodestar Solutions.  Together, we stand poised to chart a course toward excellence, scaling remarkable summits in the realm of analytics.  Don't hesitate to connect with us at services@lodestarsolutions.com or sales@lodestarsolutions.com, and let's embark on this enriching adventure together.

Below are a few of our recently written blogs and demos for you to check out. 

Unleashing Analytic Leaders - A Recap of Lodestar Solutions' Business Analytic Success Bootcamp

Unlocking the Full Potential of IBM Subscription and Support for Cognos and Planning Analytics: X, Y, and Z Parts Explained

Cognos Analytics 12 Demo

Persuading Your Executives to Adopt Analytic Solutions: Applying Pre-Suasion Principles

Persuading Your Executives to Adopt Analytic Solutions_Applying Pre Suasion Principles
Persuading Your Executives to Adopt Analytic Solutions_Applying Pre Suasion Principles
Written by Heather L. Cole, April 27th, 2023

In today's rapidly evolving business environment, the use of analytic solutions has become increasingly crucial for companies to gain a competitive edge and make data-driven decisions.  However, many companies face a significant challenge when it comes to the adoption of these solutions, as executives may not fully understand their value or be resistant to change.  As an analytic professional, it is essential to be persuasive and influential in your approach to gain the necessary support from your executives.

One approach that can help persuade your executives to adopt Analytic Solutions is applying Pre-Suasion Principles, as outlined in Dr. Robert Cialdini's book "Pre-Suasion: A Revolutionary Way to Influence and Persuade."  I have read this book many times, and believe it’s a MUST read book for all analytic professionals that want their voice heard!

In this blog, we will explore how analytic professionals can use the principles of Pre-Suasion to persuade executives to adopt analytic solutions.

Principle 1: Unity

The principle of unity emphasizes the importance of finding common ground and establishing a sense of shared identity with the person you are trying to persuade.  To apply this principle, it is crucial to understand the goals and objectives of your organization and present the benefits of analytic solutions in a way that aligns with those goals.  By highlighting the shared objectives, you can create a sense of unity and build a stronger connection with executives.

Principle 2: Similarity

The principle of similarity suggests that people are more likely to be persuaded by those whom they perceive to be similar to themselves.  As an analytic professional, you can use this principle by emphasizing your shared expertise and knowledge with the executives.  By demonstrating your understanding of the business and industry, you can build trust and establish a rapport with executives, making it easier to persuade them.

Principle 3: Familiarity

The principle of familiarity can be very effective in persuading executives.  This principle suggests that people are more likely to be persuaded by things they are familiar with.  As such, analytic professionals can leverage this principle by using case studies and success stories of companies similar to theirs that have successfully implemented analytic solutions.  By demonstrating how other companies in their industry have successfully implemented analytic solutions and the positive outcomes they have achieved, analytic professionals can build confidence in the decision to adopt these solutions.  If you are an IBM Analytics client, the IBM website has a number of customer videos and case studies.  Go to this link and scroll near the bottom.   Knowing how others in your industry have used analytic solutions like IBM Planning Analytics can help executives better understand the potential benefits of analytic solutions, as well as the challenges they may face during the adoption process.

Principle 4: Liking

The principle of liking is another important principle that analytic professionals should keep in mind when trying to persuade their executives.  This principle suggests that people are more likely to be persuaded by those they like and trust.  To apply this principle, analytic professionals should focus on building a positive relationship with executives based on trust, respect, and honesty.   The best way to build trust is start by adding a lot of value!  Here’s a link to our blog, Learn the Secrets to Massively Increase the Perceived Value of Analytics. 

By establishing a strong relationship with executives, analytic professionals can create a positive perception of themselves and their solutions, making it easier to persuade them to adopt analytic solutions.  It's also essential that they take the time to listen to executives and understand their concerns and objectives.  By doing so, analytic professionals can tailor their approach to better align with the executives' priorities and concerns.

Principle 5: Authority

The principle of authority suggests that people are more likely to be persuaded by those they perceive as credible and knowledgeable in the subject matter.  This is where analytic professionals can leverage their expertise and experience in the analytics field.  By demonstrating their authority on the subject matter, analytic professionals can build credibility and persuade executives to adopt analytic solutions.  They can also emphasize the potential competitive advantage that can be gained by adopting analytic solutions, helping to create a sense of urgency.

Principle 6: Scarcity

I believe the most important principle for analytic professionals is the principle of scarcity.  Scarcity suggests that people are more likely to desire something that is perceived to be scarce or limited.  Analytic professionals can use this principle by highlighting the potential competitive advantage that can be gained by adopting analytic solutions.  By emphasizing the scarcity of businesses that have successfully implemented analytic solutions, analytic professionals can create a sense of urgency and persuade executives to adopt analytic solutions.


In conclusion, analytic professionals can use the principles of pre-suasion to effectively persuade executives to adopt analytic solutions.  By leveraging the principles of unity, similarity, familiarity, liking, authority, and scarcity, they can build a strong relationship with executives, establish credibility and expertise, and create a sense of urgency around the adoption of analytic solutions.  It's essential to understand the goals and objectives of the organization, present the benefits of analytic solutions in a way that aligns with those goals, and demonstrate their expertise and experience in the analytics field.

Adopting analytic solutions can be a challenging process, and it's essential to have the right skills and strategies to navigate these challenges successfully.  If you want to learn more about how to effectively persuade your executives, attend Lodestar Solutions' Analytic Leadership Mini-Workshop on Thursday, May 18, 2023, at 10-1:30am Eastern.   REGISTER HERE.  Or scan the code below. 

Analytic Leadership Workshop 2023

This workshop will provide you with the tools and strategies you need to become a more persuasive and influential analytic leader.  For additional events and dates go to www.lodestarsolutions.com/events.

Register now to secure your spot for the May 18th event!