Unveiling the Hidden Gem: IBM TechXchange – A Must-Attend Event for Cognos and Planning Analytics Clients

Unveiling the Hidden Gem IBM TechXchange - A Must-Attend Event for Cognos and Planning Analytics Clients
Unveiling the Hidden Gem IBM TechXchange - A Must-Attend Event for Cognos and Planning Analytics Clients
Written by Heather L. Cole, October 5th, 2023

In the vast landscape of technology conferences, IBM TechXchange 2023 stands out as a transformative event that rekindles the true spirit of knowledge sharing and camaraderie.  As an attendee who has witnessed the evolution of IBM events over the years, I can confidently say that this conference has breathed new life into the tech community. Let me take you on a journey through my experience at the recent IBM TechXchange in Vegas and why I believe that every IBM Cognos and Planning Analytics client should allocate funding for this exceptional event in 2024.

IBM TechXChange

Well Done IBM!

Firstly, IBM TechXchange 2024 was a breath of fresh air compared to previous IBM events that often felt like elaborate sales and marketing pitches.  The skepticism I initially harbored was quickly replaced by excitement and enthusiasm.  I admit I also had a little regret for not bringing my team.  Thanks to the brilliant leadership of Amy Tennison, IBM returned to its roots, offering a true geek session for technology enthusiasts like me.


One of the standout features of TechXchange was the selection of session hosts.  These were not your typical corporate spokespersons, but real users and consultants deeply immersed in the technology.  For instance, "Cognos Paul" Mendelson, with his thought-provoking insights on AI, challenged us to think critically while also considering the broader implications of artificial intelligence.  This emphasis on genuine expertise fostered an atmosphere of authentic learning and engagement.


IBM TechXchange exceeded the usual conference experience by allowing attendees to earn valuable certifications.  This practical aspect not only enhanced our skill sets but also offered tangible benefits for our professional growth.  It's rare to find a conference that educates and empowers attendees to enhance their credentials.


However, what truly set TechXchange apart was the networking opportunities it presented.  Unlike previous events with a heavy IBM presence, TechXchange featured fewer IBMers, allowing attendees to connect with peers, experts, and thought leaders from various industries. It was refreshing to see IBM championing the exceptional IBM Champions, individuals actively advocating for IBM technologies and positively impacting the world.  While it's natural to feel the pangs of imposter syndrome in their presence, the inspiration drawn from their endeavors is boundless.

IBM Champions

Why You Must Attend TechXchange 2024

So, why am I writing this?  I firmly believe that every IBM Cognos and Planning Analytics client should earmark funding for IBM TechXchange 2024.  Here's why:

  1. Genuine Learning: TechXchange offers an unparalleled learning experience led by industry experts, real users, and consultants who bring practical insights to the table.

  2. Certification Opportunities: The chance to earn certifications can significantly enhance your professional profile, making you a more valuable asset to your organization.

  3. Networking Goldmine: TechXchange facilitates meaningful connections with like-minded individuals, enabling you to exchange ideas and foster collaborations that could shape your career and business. Meeting with the Product Managers was a huge benefit for attendees.

  4. Inspiration and Advocacy: Meeting IBM Champions can ignite your passion for technology and motivate you to contribute positively to your field.


In conclusion, IBM TechXchange 2023 has redefined a tech conference.  It's not just an event; it's a catalyst for growth, learning, and connection.  If you're a Cognos or Planning Analytics client, do yourself a favor and allocate funding for this transformative experience.  Don't miss out on the opportunity to be part of a community that values knowledge, expertise, and innovation.  See you at TechXchange 2024, where minds are truly blown!

IBM TechXchange Conference EMEA 2024: Community & Learning for Tech Experts

  • 22-25 January 2024
  • Barcelona, Spain
  • CCIB - Centre de Convencions Internacional de Barcelona

IBM TechXchange Conference North America 2024 – TBD (typically September)

Stay up to date on the details here - IBM TechXChange

To learn about more valuable events worth attending, make sure you check out our Lodestar Solutions Event Page where we share all the details on game-changing events!