How do I find our IBM Cognos Sales Representative?

Find our IBM Cognos Sales Representative
Find our IBM Cognos Sales Representative
July 9th, 2020

Are you a Cognos Analytics or Cognos Planning Analytics (TM1) customer and wanting to talk to your IBM Cognos sales representative? You have a question on licensing or upgrades. Or, maybe you inherited Cognos and do not even know where to start?  You are not alone. IBM is a huge company and their people move around a lot.  Today I will share insights on, “How do I find our IBM Cognos Sales Representative?”

You Have Multiple IBM Cognos Sales Representatives

The first step is to identify why you need to talk to your IBM Cognos sales representative?  You must answer this question first because in IBM there are many representatives assigned to your account. There are many pillars in the IBM system. You have a Cognos Renewal Specialist. Their job is to get you to maintain support on your IBM Cognos software.  Then you have an IBM Cognos Sales Representative that focuses on selling products like Cognos Planning Analytics (TM1) and Cognos Analytics (BI).  If you have SPSS then you have another IBM Sales Representative for that too. For those of you that want to preserve cash you have an IBM Global Financing Representative.  If you need to contact support, there is another pillar for that. Oh, and then there is a Client Executive that over sees your account in general.  And the list goes on.

IBM Pillars

How to Navigate IBM Red Tape

So, I am going to let you into a little secret.  You do not have to get frustrated and spin around in the blue sea of IBM.  IBM has an entire ecosystem that is designed to help you.  The IBM Partner Channel is a robust network of people that have been working with IBM and understand the IBM ways.  Lodestar Solutiosn prides itself in helping clients cut through the red tape to get clients rapid results.  Because we regularly work with all the areas within IBM, we have connections, friends and know who you need to talk to, and if we don’t, we will make a few calls and figure it out. All you have to do is reach out to Lodestar at or call 813-415-2910 and we will point you in the right direction.

Midmaket Clients and IBM Partners

If you are a smaller client in IBM’s eyes, then let’s admit it you are a small fish in a very big IBM pond.  But IBM still loves you, however they know that they cannot give everyone the attention they deserve.  So, IBM has created a system where partners are assigned to serve you.  See CIO article, “How IBM Sold Business Analytics by Relying Solely on Partners” to learn more about IBM’s strategy. So, if you find your IBM Cognos rep and they recommend you talk to your partner you know why. They have identified that you are probably better served by a partner that will give you the attention you need.

Why Working with Lodestar is Better Than IBM

Did you know if you find the right partner it can be better than working with your IBM Cognos Sales Representative alone?  IBM partners like Lodestar Solutions are better equipped to serve you!  Yes, I may be a little bias here but let me explain. Lodestar Solutions has been a partner working with the IBM Analytic solutions for over 16 years.  Our team consists of team members that were clients and consultants in the trenches battling shrinking budgets, internal politics, and system issues just like you.  So, we understand your struggles, but we also have been swimming in the IBM sea for decades and understand how to cut the red tape and help you resolve your issue and get the best deal on IBM Cognos support and licensing. 

How to Get the Best Deal on Cognos Software & Support

Want to get the best deal on Cognos software and Cognos support? Contact an IBM certified business partner like Lodestar Solutions because we understand IBM licensing.  Many of you may be on the wrong licensing model and paying more than you should.  See our blog, How to Save Money on Cognos Analytics and Planning AnalyticsOthers may want to buy new licensing but want to minimize the support costs too.  Well a partner is perfect to help because in IBM the Cognos sales team and the Cognos support team are different and they have different personal incentives.  To get the best deal for you, you need to navigate both teams at the same time.  Lodestar does that every day while working with your IBM Cognos sales representative.  But, we take it a step further.  This last quarter we helped many clients secure 0% financing over 36 months, for their new Cognos purchase and Cognos renewal.  IBM Global Financing helped them preserve cash and get their project approved.  See our blog on IBM Global Financing.

Still Doubting the Value of an IBM Cognos Business Partner?

Just call us to chat about your Cognos challenges.  We will share our ideas, connect you with the right people and even help you answer, “How do I find our IBM Cognos Sales Representative?”  So, you have nothing to lose.  Call us at 813-415-2910 or email